How Do I Set The Price On My House?

While this video simplifies things to help you remember: your aim is to get the best price AND terms in your market during the period you’re selling. Market conditions interest rates and competition all matter. The price you want, and the price a buyer will pay are...

How Is A Home Marketed?

As you’ll see in the video, every home and market is a unique situation. Good marketing plans are specific to both. But every plan will include: Preparation Pricing and Marketing Activities. Preparation takes time – typically, months. Homes must be in “show”...

What Is A Counter-Offer?

The video puts this in more visual terms, but basically, a seller can respond to a buyer’s offer with changes – a “counter” – that improves the terms. You need to put yourself in their shoes and construct a modified offer that you think they might take...

How Do I Evaluate An Offer?

Well, as this story shows, there’s more to an offer than the price tag. Factors you should consider: Is this offer at, near or above my asking price? Are there clauses and additions in their offer that change the terms and final price substantially? How long since I...

How Can I Improve My Home’s Value?

Buyers generally seek the least expensive home in the best neighborhood they can handle. Like the guy in the video says, you want to present a home that fits in the neighborhood but doesn’t stand out too much. For example if neighbors are all 4 bedrooms, 3 baths and...